PNPSECURE’s Global Partnership Strategy to Accelerate Market Expansion
PNPSECURE expands its global reach through strategic partnerships, executing PoCs and localized marketing across Thailand, Indonesia, and Vietnam.
PNPSECURE has made partnership-driven global expansion a core pillar of its strategy, steadily strengthening its presence in overseas markets.
Since 2023, the company’s global initiatives have gone beyond simple product exports, aiming to build a foundation for mutual growth with local partners.
This strategy focuses on connecting PNPSECURE’s technology with local market needs, particularly across key Southeast Asian countries.
Core Directions of the Global Partnership Strategy
PNPSECURE defines partnership as the most critical growth axis for expanding overseas business. The strategy is executed based on three key principles:
1. Establishing partner structures optimized for local markets
Each country has unique regulations and industry environments. PNPSECURE builds country-specific cooperation frameworks, partnering with organizations specialized in public and financial sectors to validate not only product performance but also operational efficiency and regulatory compliance.
2. Building trust through technology-centered collaboration
PNPSECURE ensures that partners perceive the company as a technology partner rather than a simple supplier. Product training for partner engineers, localization of technical documents, and PoC support strengthen trust and collaboration.
3. Creating sustainable revenue models
The company emphasizes long-term collaboration over short-term sales. Clear stages of MOU → NDA → PoC → official supply are established, creating a reproducible global sales structure.
Thailand: Securing Public Sector References
Thailand has been one of the fastest markets to show tangible results.
Through cooperation with a local IT security company, PNPSECURE’s DBSAFER (integrated access control solution) was supplied to the country’s Anti-Money Laundering Office (AMLO), securing a key reference within government institutions.
PNPSECURE responded to Thailand’s strengthened PDPA regulations, providing solutions for data access control, activity monitoring, and unauthorized access detection.
Collaboration with partners also prepared the groundwork for expansion into financial institutions and private enterprises, serving as a springboard to the broader ASEAN public security market.
This activity demonstrated PNPSECURE’s recognition as a security technology leader in the local market.
Indonesia: Strengthening Technology Cooperation in Financial Sector
Indonesia is experiencing rapid digital transformation in its financial industry, driving high demand for data security.
PNPSECURE signed NDAs with multiple local IT companies and conducted several PoCs targeting financial institutions.
The company dispatched technical support teams for engineer training, system optimization, and incident response.
Currently, PoCs are ongoing in three major financial institutions, with stepwise conversion to commercial projects.
This positions PNPSECURE not merely as a supplier but as a collaborative partner growing alongside the local technology ecosystem.
Vietnam: Distributor Structure Optimization and Localized Marketing
Vietnam serves as a strategic hub for PNPSECURE in Southeast Asia.
Through MOUs and NDAs with local partners, the company conducts product testing and sales activities primarily in the financial sector, while clarifying distributor structures.
PNPSECURE also localizes product manuals, technical documents, and marketing materials, and conducts media campaigns to strengthen local branding.
These efforts gradually increase brand awareness and refine PoC and client response frameworks, establishing Vietnam as a center for technology validation and successful case accumulation in preparation for a full-scale digital security transition in financial and public institutions.
Strategic Achievements and Future Directions
PNPSECURE has established over six official collaborations across three Southeast Asian countries, with more than ten PoCs underway in public and financial sectors.
These partnerships are built on a sustainable model rather than short-term contracts.
Going forward, the company plans to pursue two key directions:
- Regular partner capability programs to simultaneously strengthen partners’ sales and technical skills.
- Joint branding campaigns to co-promote PNPSECURE and partner brands in local markets, maximizing synergy.
Through these initiatives, PNPSECURE is solidifying its position as a global security platform company growing with local ecosystems.